Disney Tries To Redeem ‘Reimagine Tomorrow’ With New Website and Direction


A few months back Disney got in hot water when it came out that they were giving employees diversity and inclusion training that some tied to critical race theory and they even had a privilege check-list that a lot of their higher-ups or “whale”customers would fail, that was called “Reimagine Tomorrow.”  It seems like Disney wants to try and change the perception of this program and now they’ve launched a website.

When Disney responded to the initial criticism when ‘Reimagine Tomorrow’ released they used CURRENT films as their proof of their “long history” with inclusivity.

The Disney brand has a long history of inclusivity, with stories that reflect acceptance and tolerance and celebrate people’s differences, as we have consistently demonstrated in such popular films as Moana, Coco, Black Panther, Soul and Raya and the Last Dragon, and as a global entertainment company we are committed to continuing to tell stories that reflect the rich diversity of the human experience.

The new site is taking the name of the program they came under fire for and is trying to make it a positive thing by saying it’s about “inclusion for everyone.”  Personally, I would have just gotten a different name after what came out, but they must really like the name “Reimagine Tomorrow.”  But hey, maybe they learned their lesson?

Here’s what the site says:

At Disney, inclusion is for everyone.

Reimagine Tomorrow is our way of amplifying underrepresented voices and untold stories as well as championing the importance of accurate representation in media and entertainment. Because we are all greater than a single story and we all deserve to feel seen, heard and understood.

The site lists some of their goals:

People – “To make progress that ensures our workforce reflects the market.

Content – “To establish inclusion standards across all Disney General Entertainment content. By 2022, 50% of regular and recurring characters across Disney General Entertainment scripted content will come from underrepresented groups.

Community – “To ensure we direct more than 50% of our annual charitable giving to programs serving underrepresented communities.”

To spend at least $1 billion with diverse suppliers by 2024.

Culture – “To put the responsibility for an inclusive culture in the hands of our leaders and employees through comprehensive education and engagement efforts.

Does that include the privilege check-sheet that they gave out? Or having segregated “culturally-authentic insight” groups?

The website itself feels a bit like a commercial by Disney about their shows and programs that are diverse. Like a giant sign for the media and social media. But hey, if it actually helps some people in and around the company that is a positive.

Meanwhile, in California, their Cast Members, many of whom are minority groups, are allegedly being treated in an unfair manner.

Then the theme park prices keep increasing which forces many people, of all races and groups, out due to the exclusionary costs.

It just seems like a PR opportunity for Disney as they try to spin the narrative. You better believe if they do anything good or donate money for a “marginalized” group they will make sure to send out press releases and post it all over the Disney Parks Blog.

Hopefully it’s truly impactful and does what they intend. If they are sincere about this program it should lead to improved conditions for Cast Members and hopefully better pay. They indicate they are giving away millions of dollars to organizations, so they should be able to improve conditions for their own employees. Since they are charging so much to the privileged they should be able to at least do that.

Can’t wait to see those headlines!

What do you think? You can visit the reimagined, Reimagine Tomorrow HERE.

Pirates & Princesses (PNP) is an independent, opinionated fan-powered news blog that covers Disney and Universal Theme Parks, Themed Entertainment and related Pop Culture from a consumer's point of view. Opinions expressed by our contributors do not necessarily reflect the views of PNP, its editors, affiliates, sponsors or advertisers. PNP is an unofficial news source and has no connection to The Walt Disney Company, NBCUniversal or any other company that we may cover.