If you are not in the United States and you have Disney+ that is getting “Premier Access” for the “Mulan” release, congratulations, you get to pay less than those over here.
According to Variety the price for “Premier Access” in the U.K. is U.K. will be £19.99, which is about $26. A lot of the markets where the film will be released have similar price points. Australia even comes out at the equivalent of $25 U.S. In Canada it will be $34.99 CAD which is the equivalent of $26.53.
“Variety has confirmed that “Mulan” will cost €21.99 ($26.01) in most European territories, including Spain and Italy. Meanwhile, in New Zealand, it is priced at NZ$39.99 ($26.08). In Australia, the film can be accessed for AUS$34.99, which is around $25.07, at current conversion rates.”
It’s not clear why the United States viewers are paying more for the same access that everyone else is getting. As it is tickets to go the parks can be less for people overseas than for people in the United States, and a lot of times they get free add ons that domestic customers have to pay extra for. It just seems kind of wrong to me. Even if one could argue that the park tickets are cheaper so people from other countries can afford the rest of the trip, what would the argument be for why the “Premier Access” is more for Americans than it is for other markets? The number seems higher for other countries until you figure that the US Dollar is worth less. We are paying more.
So much for loyalty to their domestic fan base.
For those of you not in a market that Disney+ is in yet, or for those not in a market that will offer ‘Mulan’ on Disney+, they are supposed to do theatrical releases at some point. For example China will be getting a theatrical release, but no date has been announced yet.
After Disney went to all the trouble they did to cater the film to that audience, it would be very strange if it didn’t release theatrically there.
Singapore and Malaysia should also get theatrical releases at some point as well.
‘Premier Access’ for ‘Mulan’ launches on September 4, 2020.
What do you think? Comment and let us know.
Source: Variety
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