Disney Now Trying To Drum Up Interest For Marvel’s “Eternals” Film With New Images

Disney has an uphill battle on it’s hands with the upcoming MCU films. They wrapped up the 10 Years of Avengers with Avengers: End Game and now they are trying to build up demand for new characters moving forward. Black Widow was basically the last film in the decade-long saga Marvel laid out and even then it just did “OK”.

Now Disney and Marvel are moving forward on new characters and they aren’t exactly ones that have been incredibly popular. These aren’t the Fantastic Four or the X-Men. They aren’t the Captain America, Hulk, Thor and Iron Man characters that most people were familiar with. Instead they are taking relatively unknown characters like Shang-Chi and The Eternals and are trying to hit big box office numbers. Frankly, neither one would likely see huge numbers, even in times where a lot of theaters around the globe weren’t closed or had limited capacity.

The problem isn’t just the pandemic, it’s also the lack of awareness by general movie goers and MCU fans.

Where Shang-Chi may still have a chance, most people aren’t clamoring for The Eternals.  Disney needs to find a way to bring demand or at least recognition to their possible customer base.

Here comes the Public Relations machine

Today Entertainment Weekly posted images and write-ups for each of The Eternals characters to try and promote ahead of the November release.

 

 

Shang-Chi and the Legend of the Ten Rings hasn’t even officially released yet and Disney is already trying to get interest going for The Eternals. Frankly, they are right to do so. They need all the interest they can get.

The responses to the images also showcase the issue Marvel and Disney are facing:

There’s also a rumor that a new trailer could drop tomorrow.

Promotional pieces like these are going to be necessary but they aren’t enough. Disney needs to get people to care about this film or they are going to have issues heading into Phase 4.

There are now rumors that The Eternals could go directly to streaming or Premier Access on Disney+ foregoing a theatrical release. But as of now those are just rumors.

Expect the hype train to start running and running hard. They need to do this if they have even a chance of a larger box office.

The Eternals is currently scheduled for theatrical release on November 5, 2021.

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