Disney has come under fire in the media for their response to the “Don’t Say Gay” bill controversy in Florida. Apparently Disney has donated funds to some of the politicians behind the controversial bill, as well as many other politicians and groups.

The company responded to the original complains with a comment that felt like it stepped over the issue stating:

“For nearly a century, Disney has been a unifying force that brings people together. We are determined that it remains a place where everyone is treated with dignity and respect. The biggest impact we can have in creating a more inclusive world is through the inspiring content we produce, the welcoming culture we create here, and the diverse community organisations we support, including those representing the LGBTQ+ community.”

Now, CEO Bob Chapek is personally commenting on Disney’s response.

According to The Hollywood Reporter, Bob Chapek sent a staff memo containing the following today:

“I want to be crystal clear: I and the entire leadership team unequivocally stand in support of our LGBTQ+ employees, their families, and their communities. And, we are committed to creating a more inclusive company — and world. We all share the same goal of a more tolerant, respectful world. Where we may differ is in the tactics to get there. And because this struggle is much bigger than any one bill in any one state, I believe the best way for our company to bring about lasting change is through the inspiring content we produce, the welcoming culture we create, and the diverse community organizations we support.”

It seems that Chapek wants to steer clear of “corporate statements” as they just create division and are “counterproductive.”

Honestly, I agree with him there. Disney needs to stop being so political. Modern politics can not only be toxic, it is derisive. When you want customers, it’s probably best to make changes in a way that is show not tell. Unite and not further divide.  It’s just good business.

“As we have seen time and again, corporate statements do very little to change outcomes or minds. Instead, they are often weaponized by one side or the other to further divide and inflame. Simply put, they can be counterproductive and undermine more effective ways to achieve change.”

Chapek also indicates that they will be reassessing advocacy strategies globally.

“I can also share that Geoff Morrell, our new Chief Corporate Affairs Officer, will be reassessing our advocacy strategies around the world—including political giving—as he begins to integrate the communications, public policy, government relations and CSR teams.”

Here’s the entire Memo that was sent:

“Team,

Before getting to the heart of my message, I want to acknowledge all those impacted by the invasion of Ukraine, especially our team in Europe and our employees around the world who have family in the region. This is an unimaginably difficult time, and my thoughts are with you. I also want to thank the ABC News team covering the horrific events there. Their courage and dedication to informing the world during this crisis is exemplary.

On Friday, I met with a small group of Disney LGBTQ+ leaders to discuss controversial legislation pending in Florida that would impact their communities. I want to thank them for a meaningful, illuminating, and at times deeply moving conversation. I told the group I would write to the entire company with my thoughts on the issues we discussed. I wish every one of our employees could have heard not just the passionate voices in the room, but the bravery, honesty, and pride those voices expressed. It is a conversation I will not forget.

One common theme was disappointment that the company has not issued a public statement condemning the legislation. That disappointment was compounded by the fact that, while not perfect, our company has a long history of supporting the LGBTQ+ community—and in fact, has played an important role in the personal journeys of so many of our employees.

I want to be crystal clear: I and the entire leadership team unequivocally stand in support of our LGBTQ+ employees, their families, and their communities. And, we are committed to creating a more inclusive company—and world. I understand that the very need to reiterate that commitment means we still have more work to do.

I also believe you deserve an explanation for why we have not issued a statement. We are going to have a more fulsome conversation about this at the company-wide Reimagine Tomorrow Summit in April, but I will preview that discussion now as it is so timely.

As we have seen time and again, corporate statements do very little to change outcomes or minds. Instead, they are often weaponized by one side or the other to further divide and inflame. Simply put, they can be counterproductive and undermine more effective ways to achieve change.

I do not want anyone to mistake a lack of a statement for a lack of support. We all share the same goal of a more tolerant, respectful world. Where we may differ is in the tactics to get there. And because this struggle is much bigger than any one bill in any one state, I believe the best way for our company to bring about lasting change is through the inspiring content we produce, the welcoming culture we create, and the diverse community organizations we support.

There’s a reason content is at the top of this list. For nearly a century, our company’s stories have opened minds, inspired dreams, shown the world both as it is and how we wish it could be, and now more than ever before, represent the incredible diversity of our society. We are telling important stories, raising voices, and I believe, changing hearts and minds.

Encanto, Black Panther, Pose, Reservation Dogs, Coco, Soul, Modern Family, Shang-Chi, Summer of Soul, Love, Victor. These and all of our diverse stories are our corporate statements—and they are more powerful than any tweet or lobbying effort. I firmly believe that our ability to tell such stories—and have them received with open eyes, ears, and hearts—would be diminished if our company were to become a political football in any debate.

Powerful content that changes hearts and minds only springs from inclusive cultures, which not only attract and retain the best and most diverse talent, but also give those employees the freedom to bring forth ideas that reflect their lives and experiences. We must work together to ensure Disney always remains such a place.

In terms of our communities, we are and will continue to be a leader in supporting organizations that champion diversity. In 2021, we provided nearly $3 million to support the work of LGBTQ+ organizations. And, we have a long history of supporting important events like Pride parades, and for being there in times of need, just as we were following the Pulse shooting in Orlando. All this is why we have earned a 100% rating from the Human Rights Campaign for 16 years in a row.

Finally, I want to address concerns about our political contributions in Florida. While we have not given money to any politician based on this issue, we have contributed to both Republican and Democrat legislators who have subsequently taken positions on both sides of the legislation. I can also share that Geoff Morrell, our new Chief Corporate Affairs Officer, will be reassessing our advocacy strategies around the world—including political giving—as he begins to integrate the communications, public policy, government relations and CSR teams.”

I will give him props for coming out himself and addressing it head on. Right now the company is about making money and moving forward. Disney gives to both sides, like most businesses do. You need help or a favor you call that in to whichever side can help you.

Sadly, political discourse is taking over in this country, especially in the media and social media. It’s gotten to levels of almost “thought crime” for having a varying opinion. So I can understand why Chapek wants to distance the company out of that and focus on making real change where they can.

I just hope they follow through.

What do you think? Comment and let us know!