Disney Allegedly Raising Prices On Its Menu Items Ahead of Parks Re-opening

(Photo Credit: Disney)

This story comes from WDWNT, and full credit to them for this catch!

It appears that the online menus for Walt Disney World are being adjusted even as the parks are closed. Prices are being increased and at much larger jumps than usual.

“..we’re looking at much heftier price increases, ranging from $2 increases for meals to $4 increases for alcoholic beverages.”

They are reporting some of the menu changes based on prices before the parks closed:

At Tortuga Tavern, for example, the Turkey Leg with Chips meal is up from $12.49 to $14.49.  Similarly, the All-Beef Hot Dog with Chips is now $10.49. Another interesting change here is the removal of both the Tostones and Ropa Vieja, which means we may be looking at more pared-down menus as a result of lost revenue for the parks. Also at the Magic Kingdom, The Friar’s Nook has raised their All-Beef Hot Dog to $11.49. (Yes, the same hot dog that now costs $10.49 in Adventureland.)

They continued with information on some alcoholic beverages at The Hollywood Brown Derby:

The Hollywood Brown Derby in Disney’s Hollywood Studios, cocktails like the Old Fashioned are up from $14.00 to $17.00, with the Pomegranate Whiskey Sour up from $12.50 to $14.00 and the Grapefruit Cake Martini also up from $12.25 to $14.00. Speaking of martinis, the rest of the martinis on the menu have seemingly been removed, along with the margaritas. Brown Derby is known for its fabulous, expansive cocktail menu, but it seems hard times have hit Hollywood Boulevard.

WDWNT goes on to mention that the Ale & Compass Lounge at Disney’s Yacht Club has raised the Parker House Rolls and Spreads from $12 to $13. The Applewood-smoked Bacon and Vermont Cheddar Burger jumped from $13 to $19! The Galleon Gimlet and The Big Apple are now $14 when they were $11.25.

We don’t know what other prices have or will be increasing for food.

I think this is just the beginning of the price increases. I’m sure most everything is going to go up in price because Disney is going to try and get as much money as they can out of guests. I don’t think this is the best idea, because a lot of people who could have afforded to go to the parks before might not be able to go after this is all over. Many are laid off and might have their businesses or places of employment lost. Then there’s the issue of the likely recession that could come when people are fearful to spend money due to the pandemic and fall-out from it.

We do know that the parks will probably be opened up in phases and will have reduced capacity when they do. So Disney could be raising the prices in anticipation of the reduced capacity. But they are clearly going to to the route of raising prices, seemingly more than they did before the shut-down. Even if they offer room deals, they are going to try to get guest with food prices instead.

What do you think? Comment and let us know.

Source: All credit to WDWNT, check out their article for more information!

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