D23 News: Target Partnering with Disney to Bring Shop Disney Into Their Stores


During the D23 Sneak Peek Disney Parks Experiences Panel, Target and Bullseye the dog stopped by to let people know that they are partnering with Disney to bring mini Shop Disney stores into Target stores.

This partnership will bring merchandise and Instagram spots according to some on Twitter (Disney is so hung up on Instagram right now.)

It just makes sense as there is a huge 90% overlap in the consumers for both Disney and Target. I can understand why they want to partner up.

Target will also be launching a Disney-themed experience on its website.

This will begin Sunday, and shoppers can find Pixar, Marvel and Star Wars brands, among others.

These stores will be staffed by Target employees and they will have special training.

Mini Disney stores will average about 750 square feet and will be located next to kids clothing and existing toy aisles. Each store will have more than 450 items, including about 100 products that were previously exclusive to Disney retail locations.

Shoppers can find these starting on October 4th these areas will be opening in 25 stores around the county. Next year they will add 40 more by October 2020.


Here is a list of the 25 stores that will launch on October 4th:

Allen North #2516 (Allen, Texas)

Austin NW #1797 (Austin, Texas)

Bozeman #1237 (Bozeman, Mont.)

Brighton #922 (Brighton, Mich.)

Chicago Brickyard #1924 (Chicago, Ill.)

Clearwater #1820 (Clearwater, Fla.)

Denver Stapleton #2052 (Denver, Colo.)

Edmond #1398 (Edmond, Okla.)

Euless #1368 (Euless, Texas)

Houston North Central #1458 (Spring, Texas)

Jacksonville Mandarin #1300 (Jacksonville, Fla.)

Keizer #2110 (Keizer, Ore.)

Lake Stevens #1331 (Lake Stevens, Wash.)

Leesburg #1874 (Leesburg, Va.)

Loveland #1178 (Loveland, Colo.)

Maple Grove North #2193 (Maple Grove, Minn.)

Mobile West #1376 (Mobile, Ala.)

Murrieta #1283 (Murrieta, Calif.)

New Lenox #2028 (New Lenox, Ill.)

Pasadena #1396 (Pasadena, Texas)

Philadelphia West #2124 (Philadelphia, Pa.)

San Jose College Park #2088 (San Jose, Calif.)

South Jordan #2123 (South Jordan, Utah)

Stroudsburg #1260 (Stroudsburg, Pa.)

Waterford Park #2068 (Clarksville, Ind.)

I wish I had a Target closer, but I will definitely try to visit them more often if they have a Shop Disney area!

What do you think? Comment and let us know!

Source: Disney, Twitter, CNBC


Kambrea Pratt
Disney has been a big part of my life for years--from family trips to WDW to growing up on Disney classics, TV, and movies. Prior to Pirates and Princesses I successfully ran social media and websites since 2010. I've also been a public speaker and presenter since 2007. I'm the co-host for the YouTube channel Clownfish TV as well as the podcast/ Youtube Pirates and Princesses (PNP) channel. Former contributor, online personality and acting social media manager at The Kingdom Insider (which we built from the ground up and ran from 1997-2019 --Thom didn't quit FYI) Pirates and Princesses was started by my husband and I several years ago. We loved Disney and wanted to honestly cover all aspects from pop-culture to the parks from a consumer focused stance. Living OUR happily ever after getting to do what we love with our two kids! Creating fun content and building new things. Certified art teacher, and mom. Opinions are all mine.

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