During the D23 Sneak Peek Disney Parks Experiences Panel, Target and Bullseye the dog stopped by to let people know that they are partnering with Disney to bring mini Shop Disney stores into Target stores.
— The Entertainment Connection @ D23 Expo (@TheEntConnect) August 25, 2019
This partnership will bring merchandise and Instagram spots according to some on Twitter (Disney is so hung up on Instagram right now.)
It just makes sense as there is a huge 90% overlap in the consumers for both Disney and Target. I can understand why they want to partner up.
Target will also be launching a Disney-themed experience on its website.
This will begin Sunday, and shoppers can find Pixar, Marvel and Star Wars brands, among others.
These stores will be staffed by Target employees and they will have special training.
Mini Disney stores will average about 750 square feet and will be located next to kids clothing and existing toy aisles. Each store will have more than 450 items, including about 100 products that were previously exclusive to Disney retail locations.
Shoppers can find these starting on October 4th these areas will be opening in 25 stores around the county. Next year they will add 40 more by October 2020.
— Skywalking to #D23Expo (@SkywalkingPod) August 25, 2019
Here is a list of the 25 stores that will launch on October 4th:
Allen North #2516 (Allen, Texas)
Austin NW #1797 (Austin, Texas)
Bozeman #1237 (Bozeman, Mont.)
Brighton #922 (Brighton, Mich.)
Chicago Brickyard #1924 (Chicago, Ill.)
Clearwater #1820 (Clearwater, Fla.)
Denver Stapleton #2052 (Denver, Colo.)
Edmond #1398 (Edmond, Okla.)
Euless #1368 (Euless, Texas)
Houston North Central #1458 (Spring, Texas)
Jacksonville Mandarin #1300 (Jacksonville, Fla.)
Keizer #2110 (Keizer, Ore.)
Lake Stevens #1331 (Lake Stevens, Wash.)
Leesburg #1874 (Leesburg, Va.)
Loveland #1178 (Loveland, Colo.)
Maple Grove North #2193 (Maple Grove, Minn.)
Mobile West #1376 (Mobile, Ala.)
Murrieta #1283 (Murrieta, Calif.)
New Lenox #2028 (New Lenox, Ill.)
Pasadena #1396 (Pasadena, Texas)
Philadelphia West #2124 (Philadelphia, Pa.)
San Jose College Park #2088 (San Jose, Calif.)
South Jordan #2123 (South Jordan, Utah)
Stroudsburg #1260 (Stroudsburg, Pa.)
Waterford Park #2068 (Clarksville, Ind.)
I wish I had a Target closer, but I will definitely try to visit them more often if they have a Shop Disney area!
What do you think? Comment and let us know!
Source: Disney, Twitter, CNBC