While a full reopening might still be months away, Orlando tourism industry leaders are already outlining what that may look like via a new proposal.
Visit Orlando shared a three-part plan that aims to lure tourists back to town and help restart Central Florida’s $75 billion tourism industry. The plan was further refined during Orange County’s Bringing Back Tourism work group on May 6.
This is what is currently being proposed, via Orlando Business Journal…
Tier 1: Ensure Orlando is top of mind
- Connect with consumers through virtual experiences and activities such as digital tours and Zoom backgrounds that market key areas of Orlando.
- Stay highly visible through publicity efforts.
- Foster engagement through social media channels.
Tier 2: Build trust and ease concerns
- Supply detailed information on business readiness.
- Define new destination safety measures and validation from credible health/safety-related organizations.
- Provide effective planning information in creative formats.
- Communicate affordability opportunities throughout the destination.
Tier 3: Drive demand to gain a strong share of travel
- Launch new creative campaigns supported with national publicity, social media and other digital platforms in geographic tiers: In state by summer; drive-in market by mid- to late-summer; and all the U.S. by the fall/holiday season.
- Target adults ages 25-54 with $50,000-plus average household income including moms — often decision makers for vacations — and adults with no kids.
- Connect with younger travelers in multiple digital channels.
The Orange County Economic Recovery Task Force will review the plan at its May 6 meeting at 2 p.m.