The much anticipated Harry Potter line from Vera Bradley went live this morning, but good luck getting through to actually buy anything.
They added this to Instagram a little bit ago:
View this post on Instagram
The site continues to crash, the phone lines are busy and fans are tweeting their frustration to Vera Bradley on Twitter.
You can’t hype up a collection like Harry Potter like this without your website being prepared 😫
— KC (@kay_sayyyy) July 16, 2020
Vera Bradley: “We launch our Harry Potter collection today! “ 🤬⚡️ pic.twitter.com/PpG7EUfdl9
— Dawn Brandenburg (@Sunsmomx2) July 16, 2020
And the fact that it's been 30+ minutes and they arent even addressing it. Yikes
— 🏳️🌈Angie🏳️🌈 (@DarthWhorious) July 16, 2020
— aileen genevieve (@ali_golightly) July 16, 2020
— Vicky (@vickyderd) July 16, 2020
We’ve been attempting to purchase bags for review all morning, and they’re right — it’s seemingly impossible right now.
Our experience is that the site will let you add an item to the cart, only to hang for a bit, and when it comes back online your cart is empty.
Now you see it…
Now you don’t! Ta-da… it’s Magic!
So far, it doesn’t appear that scalpers are hoarding the Potter bags for eBay, unlike a lot of recent Disney merchandise. That could change, however.
I guess the recent J.K. Rowling controversy hasn’t impacted demand for Wizarding World product all that much.