Mario and friends are officially coming to Universal’s third theme park, and the announcement just might keep some Disney Parks executives up at night.
During a Comcast Q4 earnings call, Nintendo was officially confirmed according to WESH Channel 2…
Though it won’t open until 2023, there will be lots of construction activity next year at the future Epic Universe location. It’s being built just north of the Orange County Convention Center and the initial concept art depicted four immersive themed lands.
Super Nintendo World had long been rumored to be a land coming to Epic Universe. The confirmation came during a Comcast Q4 earnings call Thursday.
The announcement isn’t a big surprise to those who have been following this. In fact, I was one of the first people to break the news about Nintendo coming to Universal Orlando when I was in charge of The Kingdom Insider.
The rumored attractions coming to Orlando’s Super Nintendo World include a Yoshi dark ride, a Mario Kart driving simulator and an innovative coaster based on Donkey Kong Country.
Game Over for Mickey Mouse?
WESH Channel 2 notes that Star Wars: Galaxy’s Edge had been the most talked about thing coming to theme parks, but that Nintendo is going to blow that out of the water.
Bad press about the Star Wars land being a “flop” by the media and issues surrounding the constant breakdowns of Rise of the Resistance certainly aren’t helping to do any damage control for the Mouse House.
Nintendo is one of the most beloved brands in the world, and could easily be compared to Disney in terms of global brand recognition.
Universal is catering more to middle class families with their upscale value resorts, while Disney continues to court wealthy Guests with more luxury resorts and premium upcharges.
This, coupled with a powerful brand like Nintendo, might find Disney being knocked for a loop in the theme park arena. At least for a little while.
Super Nintendo World is scheduled to first open in Japan later this year, and will be opening in Universal’s Epic Universe theme park in 2023.
[Source: WESH 2]