The Eternals is quickly becoming one of Marvel’s most talked about films. Not because it’s particularly good, but because it is a flaming zeppelin of poor decisions that lead to one of Marvel’s biggest disappointments. From the highly discussed Rotten score on Rotten Tomatoes to the film being blacklisted from China due to the director’s past anti-CCP comments. But the bad news isn’t over yet.
The film debut with a $71.3 Million Box Office its opening weekend, slightly below the $100 Million it was originally estimated to hit. Now in its second weekend the domestic box office took a steep decline as Box Office Pro reports a 61% Drop while other outlets report a 75% drop. This all the while Venom 2: Let there be Carnage tops $200 Million since its premier.Â
It must also be noted that while Eternals is still said to be No. 1 it was neck and neck with the new live action adaptation of Clifford the Big Red Dog. Which means that children, who Marvel markets heavily to, would much rather see a scary CGI dog the size of Mighty Joe Young than the “Next Big Marvel Movie”. Which after seeing the film myself, kids probably should see it anyway due to some of the contents of the film.
The film cost an estimated $200 Million to make, and factoring marketing costs the film will need to make an estimated $400 Million to be profitable. But it looks like it may never hit that goal, even with the aid of the overseas markets.
Even though this film isn’t doing well and most likely will loose money there are still talks of a follow-up, because of course there always is. And the film’s director, Chloé Zhao, has reportedly been offered multiple projects at Disney, ranging from more MCU projects to even Star Wars. But we’ll have to wait and see if then even happens.
Source: ForbesÂ
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