Rumor: Hasbro’s Animatronic ‘Baby Yoda’ Might Take a Production Hit Due to Coronavirus Disruption


Just a couple of weeks ago, The Child, AKA Baby Yoda, took Toy Fair New York by storm with the pre-orders for the new Hasbro toy selling out in several places.

Now, there might be a possible hiccup with supply chain disruptions due to the Coronavirus (Covid-19.)

So far it is on schedule, but looking down the road there could be issues according to Jim Silver, CEO of Toys, Tots, Pets & More. He apparently talked to the some people in the factories that Hasbro uses to produce the toys, telling CNN Business “If things aren’t normal by the time June and July roll around, there will be shortages on a litany of toys.” He also expects a 5-10% toy production decline due to the disruptions.

Now that 5-10% might not sound like a lot, but if you have 100,000 units that’s 5,000-10,000 that don’t get sent out to fill pre-orders.

Hasbro has confirmed that there could be delays as well. CFO Deborah Thomas told investors and analysts on February 21.

We are working to mitigate the impact of our manufacturing partner factories being closed longer than anticipated, as well as to reschedule the shipments we have not been able to make.

Of course this was mentioned after the pre-orders launched and people ordered.

Hasbro also released a regulatory filing last Thursday, that stated:

“However, if we or our suppliers suffer prolonged manufacturing disruptions due to public health conditions, such as the coronavirus, manufacturing capacity of our third-party manufacturers as well as supply of components, accessories and our products may be adversely impacted.”

Due to the fact that some of the necessary raw materials are from China, and can’t be easily obtained from other countries, this could be a big problem in the near future.

The problem is that June is usually when toy companies ramp up their holiday toy production. By summer we should have a better idea about how badly Covid-19 disrupted the supply and production chains for not only Hasbro, but Mattel and other large toy companies as well.

What do you think? Comment and let us know!

Source: CNN Business, Click 2 Houston, Hasbro

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Kambrea Pratt
Disney has been a big part of my life for years--from family trips to WDW to growing up on Disney classics, TV, and movies. Prior to Pirates and Princesses I successfully ran social media and websites since 2010. I've also been a public speaker and presenter since 2007. I'm the co-host for the YouTube channel Clownfish TV as well as the podcast/ Youtube Pirates and Princesses (PNP) channel. Former contributor, online personality and acting social media manager at The Kingdom Insider (which we built from the ground up and ran from 2017-2019 --Thom didn't quit FYI) Pirates and Princesses was started by my husband and I several years ago. We loved Disney and wanted to honestly cover all aspects from pop-culture to the parks from a consumer focused stance. Living OUR happily ever after getting to do what we love with our two kids! Creating fun content and building new things. Certified art teacher, and mom. Opinions are all mine.