Nielsen Survey Finds People Are Getting Overwhelmed By Streaming


Disney might be facing yet another streaming hiccup soon. It turns out that a survey done by Nielsen found that people are getting burned out on streaming platforms. It seems like there is another one popping up ever day as studios and networks keeps spinning off their platforms into their own channels.

According to the Hollywood Reporter almost half of those surveyed feel overwhelmed.

“The survey reveals that 46 percent of streaming consumers feel overwhelmed by the ever increasing number of platforms and titles available to them, which can make it tougher to find specific titles in a specific place. And no wonder: As of February, according to Nielsen, there are 817,000 unique program titles (series, movies, specials and other programming) available via streaming services — an increase of some 171,000 titles (26.5 percent) since the end of 2019.”

However, 93% said they aren’t cutting back anytime soon and may actually take on more services. Even with that encouraging bit of news, how long will it be until people get fed up and start pulling the plug?

Brian Fuhrer, Nielsen Senior VP of Product Strategy thinks we will see simplification happen more as streaming progresses:

We’ve entered the next phase of streaming, based on the trends we have been detailing about streaming over the past few years. We’ve moved from infancy into adolescence, and all the complexities that one would expect at that point. It’s not just that streaming is increasing year over year. Now consumers want access simplified and the explosion of services has renewed discussions around bundling and aggregation. Ultimately, these challenges signal an opportunity as the industry harnesses streaming for long-term business growth.

Now services are buying each other up and merging together to create fewer, but larger entities.

Recently Warner and Discovery+ have set to merging into one service Warner Bros. Discovery and new rumors have the merger completing as early as this Friday. That’s not all, Sony owned channels Crunchyroll and Funimation will also be merging, with Funimation being rolled into the other animation streaming service.

In other territories Disney is rolling what is essentially Hulu and Disney+ into one entity with Star. So how long until Disney does something similar here, now that there are parental control options?

Disney is a bit ahead of the game with their current bundle, but it’s going to be interesting to see how Disney+ changes moving forward. How streaming in general changes. We’ve already seen some hefty price hikes, especially with Hulu Live TV. With subscribers getting burned out, merging for simplicity, and for a good price hike, will be the way of the future.

What do you think? Comment and let us know!

Source: The Hollywood Reporter

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