Mattel Regains Disney Princess License While Hasbro Keeps Star Wars and Adds Indiana Jones


Today is full of toy news as Disney is assigning licensing deals to two of the top manufacturers. In major news, Mattel has recouped the Disney Princess license.  A few years ago Disney switched that to Hasbro, but has now decided to go back to Mattel.

Mattel has also walked away with new deals on existing licensing for ‘Toy Story,’ ‘Cars’ and the new global agreement for the upcoming ‘Lightyear’ film.

Mattel’s President and Chief Operating Officer, Richard Dickson offered this comment:

We are incredibly proud to welcome back the Disney Princess and Frozen lines to Mattel. As the worldwide leader in dolls, we look forward to bringing our unique Mattel Playbook approach to brand management, product and marketing expertise, and unrelenting attention to detail and quality to create innovative and inspiring lines for these iconic stories and characters.

All of this news raised up Mattel’s stocks a bit.


Meanwhile Hasbro has gotten their Star Wars licensing renewed and it will also be developing new products for the ‘Indiana Jones’ franchise, that will eventually have a fifth installment in 2023. The toys will be released around the time of the film

Hasbro did work on products for Indiana Jones back in 2008.

Chief Consumer Officer at Hasbro, Eric Nyman offered this statement:

We’re proud to deepen our close working relationship and collaborate with the Disney team to bring innovative and engaging play experiences to kids, fans, and families inspired by some of the world’s most iconic entertainment brands. In addition to a slate of new collectibles, figures, role play gear, and games for Star Wars and Marvel, it’s an honor to bring Indiana Jones back to Hasbro and help introduce the beloved franchise to a new generation of fans.

Both big companies are back in play with Disney.

What do you think? Comment and let us know!

Source: CNBC, Business Wire, Business Wire

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