Comicbook.com has posted an “exclusive” stating that Kevin Feige mentioned a re-release of Avengers: Endgame with new footage.
“We are doing that. I don’t know if it’s been announced. And I don’t know how much… Yeah, we’re doing it next weekend.”
This new re-release will hit theaters on June 28 and will add seven minutes of “bonus footage.” Making the total run time 188 minutes. The new release will also include a tribute to the late Stan Lee. I just don’t want to sit through 3+ hours in the theater again to see 7 more minutes.
But do we really need a re-release of Avengers: Endgame?
It’s still in theaters in some places and it was only released two months ago.
For a company so concerned about “burnout” with the Star Wars franchise, they don’t seemed to be phased by the idea they could do the same with the Marvel franchise. Spider-man: Far From Home is releasing on July 2, and since March there have been three major marvel releases.
I’m sure this has more to do with them wanting the top movie spot that Avatar still holds as the largest box office hit, but when Disney owns both properties does it really matter? Couldn’t that all have been saved for a Blu-ray/Digital release?
What about consumers?
If I were Disney I would be more concerned about consumers feeling like they are being squeezed to cover the cost of all the park expansions, the Fox acquisition and the new Disney+ streaming service, than I would beating Avatar’s record in the box office. There will be franchise fatigue at this rate and since they are moving into a new phase for Marvel (without a lot of the popular characters) now might not be the time to push people away.
For those that are interested, Avengers: Endgame is apparently going to re-release to theaters soon. If you want to sit in the seat even longer than the original release to watch the bonus scenes. It’s a hard pass for me.
What do you think? Comment and let us know!