Disney and Impossible foods have struck a deal making “Impossible the “preferred” plant-based burger of Walt Disney World Resort, Disneyland Resort and Disney Cruise Line” according to CNN.
For those unfamiliar the Impossible brand makes plant-based “meat” that is designed to look and taste like the real thing.
Disney has been pushing more plant-based options over the last year. Impossible is even hosting the Trowel and Trellis outdoor kitchen at this year’s Flower and Garden Festival in Epcot, as well as, also being showcased during Disneyland’s Food and Wine Festival later this month.
When asked about the deal, Dennis Woodside, President of Impossible Foods explained why it was a strategical move towards success:
“There’s a level of trust associated with Disney. If Disney put us on the menu, then people are more likely to try it.”
We’ve already seen Impossible team up with Burger King for the “Impossible Whopper” so it isn’t a new move. But being in Disney Parks could give it another boost.
Where to find it at Disney Parks?
Currently The Impossible Burger is available at Tony’s Town Square in the Magic Kingdom at Walt Disney World, It will be coming in the spring to the Smokejumpers Grill at Disney California Adventure in Disneyland. I know they are no strangers to plant-based items at Smokejumpers. It’s where I had my first jackfruit “pulled pork.”
Right now we don’t know how many restaurants across the Disney parks and Cruise Lines will get the new Impossible items, but I’m sure that they will be coming to several locations.
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