Fortnite to Premier Exclusive “Star Wars: The Rise of Skywalker” Clip Next Week

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Fortnite has already gotten some Star Wars skins, but now it looks like it will get a bit more. Next Saturday, December 14th at 2 PM EST the game will be airing an exclusive look at the upcoming Star Wars: The Rise of Skywalker. Because Disney is pulling out every stop for this film.

If you go to the Risky Reels location, the doors will be opening 30 minutes prior to the showing and J.J. Abrams is supposedly going to be there as well.

 

 

If I were being completely honest, from a consumer stand-point it just feels like Disney is trying ridiculously hard to “synergize” the heck out of this film and other properties using gaming and Youtube. I get the same vibe from their new trailer for “Free Guy” with Ryan Reynolds. It’s like a Wreck-It-Ralph live-action movie starring  a Fix-It-Felix meets Emmett from The Lego Movie character instead. Oh and a bunch of Youtube gamer guest spots to get their fans to come. I’m an out-of-touch grown-up and I even feel the cringe.

But I expect them to ramp up The Rise of Skywalker promotion as much as possible in the next couple of weeks. Fortnite is a very popular vehicle they want to commandeer to do so. If I were to put on my “business hat” I can see how it’s a good way to try and win over a large audience in a similar, vertical demographic.

No matter how it’s spun The Last Jedi caused some great disturbances in the fandom and I think Disney is going to do whatever it can to try and win them to the theater.

I don’t play Fortnite, but I know a lot of people who do.  So I would love to hear what you think!
Comment and let us know!

Source: Comicbook.com

 

 

 

Kambrea Pratt
Disney has been a big part of my life for years--from family trips to WDW to growing up on Disney classics, TV, and movies. Prior to Pirates and Princesses I successfully ran social media and websites since 2010. I've also been a public speaker and presenter since 2007. I'm the co-host for the YouTube channel Clownfish TV as well as the podcast/ Youtube Pirates and Princesses (PNP) channel. Former contributor, online personality and acting social media manager at The Kingdom Insider (which we built from the ground up and ran from 1997-2019 --Thom didn't quit FYI) Pirates and Princesses was started by my husband and I several years ago. We loved Disney and wanted to honestly cover all aspects from pop-culture to the parks from a consumer focused stance. Living OUR happily ever after getting to do what we love with our two kids! Creating fun content and building new things. Certified art teacher, and mom. Opinions are all mine.

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