Fortnite has already gotten some Star Wars skins, but now it looks like it will get a bit more. Next Saturday, December 14th at 2 PM EST the game will be airing an exclusive look at the upcoming Star Wars: The Rise of Skywalker. Because Disney is pulling out every stop for this film.
If you go to the Risky Reels location, the doors will be opening 30 minutes prior to the showing and J.J. Abrams is supposedly going to be there as well.
— Fortnite News (@FortniteBR) December 7, 2019
— Fortnite Leaks 🎄 (@fortbrleaks) December 7, 2019
If I were being completely honest, from a consumer stand-point it just feels like Disney is trying ridiculously hard to “synergize” the heck out of this film and other properties using gaming and Youtube. I get the same vibe from their new trailer for “Free Guy” with Ryan Reynolds. It’s like a Wreck-It-Ralph live-action movie starring a Fix-It-Felix meets Emmett from The Lego Movie character instead. Oh and a bunch of Youtube gamer guest spots to get their fans to come. I’m an out-of-touch grown-up and I even feel the cringe.
But I expect them to ramp up The Rise of Skywalker promotion as much as possible in the next couple of weeks. Fortnite is a very popular vehicle they want to commandeer to do so. If I were to put on my “business hat” I can see how it’s a good way to try and win over a large audience in a similar, vertical demographic.
No matter how it’s spun The Last Jedi caused some great disturbances in the fandom and I think Disney is going to do whatever it can to try and win them to the theater.
I don’t play Fortnite, but I know a lot of people who do. So I would love to hear what you think!
Comment and let us know!