Facebook Messenger to Add ‘Star Wars’ Themed Features and AR


First it was United Airlines and then it was GE Appliances and now Star Wars has come to the Facebook Messenger App. Disney is trying to brand synergize the heck out of this one! Facebook has partnered with Disney to promote the upcoming Star Wars: The Rise of Skywalker film releasing on December 20th.

Facebook has just announced new Star Wars theming for Messenger users. The new features will include: chat themes, stickers, reactions and AR effects.  Here’s what they said:

“Excited, we are, to celebrate the premiere of Star Wars: The Rise of Skywalker, by giving fans the opportunity to share their passion for the movie through a series of limited-edition Messenger features that include a chat theme, reactions, stickers and AR effects. “

Of course you can use stickers from both the light and dark sides of the Force, which is kind of fun.

Disney also made a set of limited-edition AR effects to use while taking photos or when you are on video calls.

We’ve also teamed up with Disney to create limited-edition AR effects that will have you feeling like you’re a part of the galactic action when you’re making Messenger video calls and taking photos using the Messenger camera. First, jump into hyperspace and travel to a whole new world with the Lightspeed Effect. Then, you’ll be able to see yourself as part of the Resistance, gliding through the galaxies in Poe Dameron’s X-Wing with the Cockpit Effect. And don’t forget about the battle of the Dark vs. Light side of the Force! Now, you can use the Dark vs. Light Effect to choose your side. “

If you would like to use the new features, here’s how:

“Open a Messenger thread and tap the name of the thread at the top to open the thread settings. Then, select “theme” where you’ll find the Star Wars chat theme.

The new features start today, December 12, 2019.

Disney is really pushing for this new movie. The box office projections keep dropping and it’s currently at about $200 million for opening weekend (give or take.) People don’t seem as excited for this one as Disney hoped so they are synergizing the heck out of it with as many brand tie-ins as they can get.  This one is smart though because a lot of people use Facebook Messenger. According to Facebook it’s about “1 billion users” within this reach. From a business standpoint this will have far more reach than the GE one, but GE has worked with Disney for many, many, many years, so they were a given.

What do you think? Comment and let us know!

Source: Facebook

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