Disney’s Kevin Mayer Is Leaving To Become CEO of Tik Tok, Rebecca Campbell Will Replace Him


Disney’s Head of Streaming, Kevin Mayer is leaving to take the CEO position at Tik Tok. This comes after he wasn’t chosen for the position of CEO of the Walt Disney Company. Mayer was in the running for the position along with Bob Chapek.

Here’s the problem, he was Disney’s Head of Streaming and a key player in Disney+, which Disney is banking on pulling them through the shutdowns across the globe. He will now be leading ByteDance as of June 1st.

While at Disney Mayer was considered one of the top “deal makers” involved in acquisitions of Lucasfilm, Marvel, Pixar, 21st Century Fox and he led the acquisition of BAMTech, the company that makes the streaming technology that Disney uses for Disney+.

Disney has announced that 23 year Disney employee, Rebecca Campbell, President of Disneyland, will move into Mayer’s position as Chairman Of Disney’s Direct-To-Consumer And International.

Bob Chapek had this to say about her:

As we look to grow our direct-to-consumer business and continue to expand into new markets, I can think of no one better suited to lead this effort than Rebecca. She is an exceptionally talented and dedicated leader with a wealth of experience in media, operations and international businesses.  She played a critical role in the launch of Disney+ globally while overseeing the EMEA region, and her strong business acumen and creative vision will be invaluable in taking our successful and well-established streaming services into the future.

Rebecca Campbell offered these words for the Disney Press Release:

“Having been a part of the Direct-to-Consumer and International leadership team, I know what a stellar group it is, and I’m honored to be able to lead the organization during this dynamic and exciting time. Armed with the best creative content engines and technology teams in the industry, I am extremely confident in our ability to continue growing the business around the globe.”

Today has been a busy day for Disney. Stay tuned for more information as it becomes available.

Sources: CNBC, The Walt Disney Company Release

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Kambrea Pratt
Disney has been a big part of my life for years--from family trips to WDW to growing up on Disney classics, TV, and movies. Prior to Pirates and Princesses I successfully ran social media and websites since 2010. I've also been a public speaker and presenter since 2007. I'm the co-host for the YouTube channel Clownfish TV as well as the podcast/ Youtube Pirates and Princesses (PNP) channel. Former contributor, online personality and acting social media manager at The Kingdom Insider (which we built from the ground up and ran from 2017-2019 --Thom didn't quit FYI) Pirates and Princesses was started by my husband and I several years ago. We loved Disney and wanted to honestly cover all aspects from pop-culture to the parks from a consumer focused stance. Living OUR happily ever after getting to do what we love with our two kids! Creating fun content and building new things. Certified art teacher, and mom. Opinions are all mine.