Disneyland’s Annual Pass Replacement Will Be Called “Magic Key”

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Earlier this year Disney ended the Disneyland Annual Pass program and have teased a replacement that has seemed more like a loyalty program than an AP program. Now we finally have more information, including the new name “Magic Key.”

Yesterday, August 2, Disneyland sent out an email to their former AP customers, now called Legacy Passholders, that was entitled “The Wait is Nearly Over.”

The email indicated that the announcement for the new program would come today, August 3rd:

As one of our biggest fans, we wanted to make sure you were the first to know about this new offering,” according to the email to Legacy Passholders. “We are thrilled about this coming announcement and we encourage you to stay tuned because all the details will be revealed tomorrow no earlier than 1 p.m. PST.

Now we have a look at what the “Key’s” are.

Dream Key – $1399

Includes:

  • Reservation-based admission to one or both parks every day, all year.
  • 6 Park reservation holds at a time
  • 20% off select merchandise
  • 15% off select food/beverage
  • Parking included

Believe Key – $949

Includes:

  • Reservation-based admission to one or both theme parks most days of the year.
  • 6 Park Reservation Holds at a time
  • 10% off select merchandise
  • 10% off select food/beverage
  • 50% off parking

Enchant Key – $649

Includes:

  • Reservation-based admission to one or both theme parks select days of the year
  • Up to 4 Park Reservation holds at a time
  • 10% off select merchandise
  • 10% off select food/beverage

Imagine Key – $399

  • Reservation-based admission to one or both theme parks select days of the year
  • Up to 2 park reservation holds at a time
  • 10% off select merchandise
  • 10% off select food/beverage

The good news is that the prices / tiers are similar to what they were before, and maybe a bit cheaper.  Max Pass options aren’t listed though.

More information on benefits:

Disney Key holders will get to make advanced reservations for Disneyland or Disney California Adventure on available dates.

Key holders will also get access to special offerings and features like savings on merchandise, food and beverages.

There will be special benefit offers “such as a dedicated dining experience and custom menu items at the Magic Key terrace, special offerings at our festivals just for Magic Key holders, a Magic Key holder celebration month, plus other unique surprises!”

A new Magic Key Portal will also be added to the Disneyland app for Magic Key holders.

Welcome Package

If you join the Magic Key program in the first 66 days (for 66 years of Disneyland) you will get a special welcome package that will include “a premium branded pin, celebratory button, magnet, and more!”

Magic Key holders will also get limited-time experience at Starcade in Tomorrowland starting on September 1 “where they can enjoy charging stations, a special photo opportunity, and other fun surprises.”

Purchasing a Magic Key Pass

Starting August 25, 2021 (no earlier than 10 a.m. PT), guests will be able to purchase their preferred Magic Key pass type. Their first opportunity to “unlock” a visit to Disneyland park or Disney California Adventure park with a theme park reservation will be that same day!

A monthly payment plan exclusively for California residents* will be offered—which continues to be a priority for our guests of Disneyland Resort. Magic Key passes start as low as $399 or $19/month for 12 months**** (for Southern California residents, and after a down payment).

Guests will be able to purchase and manage their Magic Key pass through Disneyland.com and the Disneyland app, where they will be able to access an interactive admission calendar for their pass type to view reservation availability and book their theme park reservations.”

You can find out more and read all the fine print over on the Disney Parks Blog.

Sources: OC Register, Disney Parks Blog,


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