Disney to Launch Huge ‘Galaxy’s Edge’ Push on Their Networks

Millennium Falcon: Smuggler's Run opens in Walt Disney World. (Photo: Lauren Beal)

Today Disney announced their new “brand synergy” move to promote Star Wars: Galaxy’s Edge across all of their networks, including ESPN.

From morning to night, we will be feeling the Force this week on ABC’s daytime and syndication lineup to ABC News’ “Nightline” with appearances by BB-8, First Order Storm Troopers, and a Sith Trooper. On “Good Morning America” (Thursday, Sept. 26) don’t miss an exclusive sneak peek into the highly-anticipated attraction Star Wars: Rise of the Resistance – opening December 5 at Walt Disney World Resort and January 17, 2020 at Disneyland Resort.

The Disney Parks Blog and StarWars.com have both announced the line up:

  • TUESDAY, SEPT. 24
    • “Live with Kelly and Ryan” (check your local listings)
  • THURSDAY, SEPT. 26
    • “Good Morning America” (7 a.m.)
    • “The View” (11 a.m.)
    • “Tamron Hall” (check your local listings)
    • “Strahan, Sara & Keke” (1 p.m.)
    • “Nightline” (check your local listings)

ABC’s primetime series will pay tribute to Star Wars: Galaxy’s Edge during fall premiere week and beyond.  Viewers will be treated to easter eggs, on-air mentions and surprises from the Star Wars universe, beginning tomorrow night (Tuesday, Sept. 24) with the award-winning comedy “black-ish,” and ending next Monday (Sept. 30) with “Dancing with the Stars.” The following shows will be participating (all times are Eastern):

  • TUESDAY, SEPT. 24
    • “black-ish” (9:30 p.m.)
  • WEDNESDAY, SEPT. 25
    • “The Goldbergs” (8 p.m.)
    • “Modern Family” (9 p.m.)
  • FRIDAY, SEPT. 27
    • “American Housewife” (8 p.m.)
  • SUNDAY, SEPT. 29
    • “America’s Funniest Home Videos” (7 p.m.)
    • “The Rookie,” (10 p.m.)
  • MONDAY, SEPT. 30
    • “Dancing with the Stars” (8 p.m.)

Freeform is set to air a two-hour primetime special, “Star Wars: Galaxy’s Edge – Adventure Awaits” (Sunday, Sept. 29). Host Neil Patrick Harris will take viewers on an exploration of the epic new lands and how they brought the planet of Batuu to life. With celebrity guests including Kaley Cuoco, Keegan-Michael Key, Jay Leno, Sarah Hyland, Miles Brown and more, Walt Disney Imagineers, Lucasfilm Executives, and Disney Cast Members share how they helped create the largest single-themed land expansion in Disney Parks history, Star Wars: Galaxy’s Edge.

  • SUNDAY, SEPT. 29
    • “Star Wars: Galaxy’s Edge – Adventure Awaits” (8 p.m.)

ESPN’s “SportsCenter” will air a feature showcasing “College GameDay” commentators experiencing the land during a recent visit to Disney’s Hollywood Studios.

  • SATURDAY, SEPT. 28
    • “SportsCenter” (10 a.m.)

Disney Channel will air a segment featuring Miranda May (“Bunk’d”) and Sean Giambrone (“Kim Possible”) trying Blue Milk, building their very own droids, and taking control of the fastest ship in the galaxy on Millennium Falcon: Smugglers Run in Star Wars: Galaxy’s Edge.

Disney Junior will air a segment featuring a Star Wars fan family meeting Chewbacca, building custom droids, and flying the Millennium Falcon as they experience Star Wars: Galaxy’s Edge for the first time.”

Disney is going all out, but is it going to help? If brand fatigue is the problem, pushing it on every network probably won’t help the situation. I’m not sure if a week of pushing is going to entice or annoy people.  It’s no reflection on the quality of work by Imagineering, I think it has more to do with price increases, splits in the fandom, and apathy from the general public. Apathy seems to be the only issue that is being addressed and I don’t know if it’s enough.

Either way it sounds like there will be a ton of promotion starting tomorrow so get ready!

What do you think? Comment and let us know!

 

 

 


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