Disney Realizes “Star Wars” Sells When It Comes To “The Mandalorian”


During the Q2 Investor call, CEO Bob Chapek was very happy to let investors know that not all IP needs to release theatrically to be successful and then used ‘The Mandalorian’ on Disney+ as a prime, and exciting, example.

Imagine that. ‘Star Wars’ merchandise can sell when it’s actually something fans like or want. What an idea.


It’s almost like people will buy merchandise when it’s for something they actually like.  When our local stores got “The Mandalorian” merchandise it sold out almost immediately while other “Star Wars” merchandise is still sitting on the shelves.

I want to take this as a positive revelation, but I fear it’s just going to translate to “Star Wars” on Disney+ is popular so make more merchandise because it will sell.

That may be true for some more popular shows, but it’s not necessarily going to be the same across the board. The show has to actually resonate with fans and if the creators and show runners can keep the shows in line with the “feel” of Star Wars, and stick to excellent characters and story they most likely do well.

Of course this is my opinion. I just thought it was ironic how exited Bob Chapek seemed to get with the idea that not everything has to be theatrically released to sell merchandise.

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Kambrea Pratt
Disney has been a big part of my life for years--from family trips to WDW to growing up on Disney classics, TV, and movies. Prior to Pirates and Princesses I successfully ran social media and websites since 2010. I've also been a public speaker and presenter since 2007. I'm the co-host for the YouTube channel Clownfish TV as well as the podcast/ Youtube Pirates and Princesses (PNP) channel. Former contributor, online personality and acting social media manager at The Kingdom Insider (which we built from the ground up and ran from 2017-2019 --Thom didn't quit FYI) Pirates and Princesses was started by my husband and I several years ago. We loved Disney and wanted to honestly cover all aspects from pop-culture to the parks from a consumer focused stance. Living OUR happily ever after getting to do what we love with our two kids! Creating fun content and building new things. Certified art teacher, and mom. Opinions are all mine.