Hasbro and Disney have announced a mulit-year renewal of the merchandising rights related to Star Wars and Marvel.
With this new agreement it allows Hasbro to continue to develop toys and games for the “Marvel Global Universe” as well as toys and games for Star Wars including The Mandalorian and The Child character.
This makes sense because we thought it was odd that Mattel not Hasbro put out the first “Baby Yoda” toy for pre-order. I kind of wonder if there were some tension between the two companies for Disney to allow Mattel the chance to make a Star Wars toy. Especially since Disney was scrambling to get merchandise out after they saw how successful The Mandalorian was.
Prior to this, there had been a lot of talk about Hasbro not being happy with the low toy sales related to the new Star Wars films as of late. It makes me think that ‘Baby Yoda’ saved this partnership. But of course that’s all speculation.
Hasbro’s Chairman and CEO, Brian Goldner had this to say:
“We are pleased to build on our relationship with Disney and extend our agreement for Marvel and Star Wars franchises. Disney’s celebrated franchises are consistently ranked as top toy properties and provide expansive content for us to build upon for years to come.”
Disney’s Ken Potrock, President, consumer products, commercialization, Disney Parks, experiences and products also has a comment:
“Our longstanding relationship with Hasbro has provided generations of Disney fans with quality play experiences. Continuing this successful collaboration for our Marvel and Star Wars franchises enables families and fans around the world to immerse themselves in our iconic stories and engage with our rich characters.”
Under this new agreement Hasbro will also have the rights to entertainment released on film, television and Disney+ involving both franchises. So that means all the movies slated for Marvel as well as the shows announced for both properties coming to the Disney+ streaming service in the next few years.
Marvel and Star Wars are secured with Hasbro again. Maybe now the Star Wars toy sales will pick back up beyond the classics.
What do you think? Comment and let us know.
Source: Hasbro/Disney Press Release