Disney Has Renewed ;Star Wars; and Marvel Deal with Hasbro


Hasbro and Disney have announced a mulit-year renewal of the merchandising rights related to Star Wars and Marvel.

With this new agreement it allows Hasbro to continue to develop toys and games for the “Marvel Global Universe” as well as toys and games for Star Wars including The Mandalorian and The Child character.

This makes sense because we thought it was odd that Mattel not Hasbro put out the first “Baby Yoda” toy for pre-order. I kind of wonder if there were some tension between the two companies for Disney to allow Mattel the chance to make a Star Wars toy. Especially since Disney was scrambling to get merchandise out after they saw how successful The Mandalorian was.

Prior to this, there had been a lot of talk about Hasbro not being happy with the low toy sales related to the new Star Wars films as of late. It makes me think that ‘Baby Yoda’ saved this partnership. But of course that’s all speculation.

Hasbro’s Chairman and CEO, Brian Goldner had this to say:

“We are pleased to build on our relationship with Disney and extend our agreement for Marvel and Star Wars franchises. Disney’s celebrated franchises are consistently ranked as top toy properties and provide expansive content for us to build upon for years to come.”

Disney’s Ken Potrock, President, consumer products, commercialization, Disney Parks, experiences and products also has a comment:

Our longstanding relationship with Hasbro has provided generations of Disney fans with quality play experiences. Continuing this successful collaboration for our Marvel and Star Wars franchises enables families and fans around the world to immerse themselves in our iconic stories and engage with our rich characters.

Under this new agreement Hasbro will also have the rights to entertainment released on film, television and Disney+ involving both franchises. So that means all the movies slated for Marvel as well as the shows announced for both properties coming to the Disney+ streaming service in the next few years.

Marvel and Star Wars are secured with Hasbro again. Maybe now the Star Wars toy sales will pick back up beyond the classics.

What do you think? Comment and let us know.

Source: Hasbro/Disney Press Release

Disney has been a big part of my life for years--from family trips to WDW, at a very young age, to growing up on Disney classics, TV, and movies. I also love to sing Disney songs and have sung them for my kids since they were babies! I've been successfully running social media and websites since 2010. I've also been a public speaker and presenter since 2007. I'm the co-host for the YouTube channel Clownfish TV as well as the podcast/ Youtube Pirates and Princesses (PNP) channel. Former contributor, online personality and acting social media manager at The Kingdom Insider (built it from the ground up with my husband for 2+ from it's start in 1997-2019) Pirates and Princesses was started by my husband and I several years ago. Prior to our work on The Kingdom Insider and advertising from Academy Travel. Living OUR happily ever after getting to do what we love with our two kids! Creating fun content and building up new platforms from scratch. Certified art teacher, and mom. Opinions are all mine.