Disney Has Caused Quite The Stir With Star Wars Fans on Twitter with #Maythe4th


Earlier today Disney+ posted the following Tweets on Twitter:


Now, I think what they meant was that if you share your stories or images using the hashtag, they can use them in media. Which in itself is crappy, but normal for Disney to do. Other companies also do it.

However, other companies aren’t dealing with massive franchise backlash. It just came across as yet another way Disney was trying leverage the Star Wars franchise and fans just went to town.

Which then led Disney to adjusting the working in an update tweet hours later, but, Disney had already gotten the hashtag trending, but for the wrong reasons.


But the damage was already done. One could even say it will be “a day long remembered.”

Take a look at some of the responses:

The comments go on and on.

According to an analysis by Twitter user @cfiesler, Disney cannot “own” a hashtag, and she suspects that Disney Plus may not have had an actual lawyer look at that tweet before it was posted….

… as Disney Plus wound up backpedaling a few hours later.

A lot of our viewers tagged us in or messaged us about what we thought.

I really don’t think this went the way Disney intended it to go even though many people did share their favorite memories using the hashtag. Maybe they will get picked to have their stories used in Star Wars marketing for free.

What do you think? Comment and let us know!

Source: Twitter, Twitter friends (thanks guys!)

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