After not posting anything on Memorial Day, Disney’s official Twitter account made a tweet recognizing the start of Pride Month. While the tweet garnered 32,000 likes, the leading comments told a very different tale. We seriously doubt this is what The Walt Disney Company would hope for in response to their communications.
— Disney (@Disney) June 1, 2021
Here are just some of the top tweet replies, each with many thousand likes:
— Farô🌙 (@McFaroh) June 1, 2021
— BlueEaglexSeven (@EaglexBlue) June 2, 2021
Disney next month: pic.twitter.com/iFTOD4jZi9
— 🥖 Kéké 🥖 (@Kekeflipnote) June 2, 2021
….you guys own Fox, bought & subsequently shut down a studio making a high quality gay oriented film, and consistently censor LGBT content for other countries (Of which such content is already incredibly sparse on the mainstream). Who do you think you're fooling exactly?
— DZEL #BLM (@Dzel_ion) June 2, 2021
— 🦋 Steph 🦋 – endwalker. endwalker in my mouth (@afflatusmiisery) June 2, 2021
It’s frankly embarrassing that you keep trying to pretend you support LGBTQ+ folks when you are absolutely unwilling to risk even a single dollar of your money to represent us.
— Ginny Di 💉 THANKS, SCIENCE (@itsginnydi) June 2, 2021
I literally had to scroll through at least a hundred tweets to find the first positive comment for Disney. Feel free to read through and find them yourself – it’s a time-sapping task.
Worse for Disney, others noticed that the official Twitter accounts for Disney in languages where LGBTQ+ issues are not as freely discussed… completely skipped any reference to June. The Russian Disney Official Twitter Account skipped it completely. Disney’s Singapore Twitter Account likewise has no mention of anything pride related… not even a little rainbow flag emoji. Walt Disney’s India Twitter Account also has no LGBTQ+ comment.
Needless to say, it appears Disney is only promoting LGBTQ+ issues in locations where there is minimal backlash — which is then resulting in backlash. As we covered here on Pirates and Princesses, Alex Hirsch had already slammed The Walt Disney Company for the hypocrisy he perceived.
After having missed their last Disney+ subscriber goal by many millions, and watching as original Disney+ content garners less and less interest, Disney will need to reverse its public relations issues. How it will do so without divorcing its interests in China, India, Russia, the Middle East, and elsewhere, is very hard to say. But the future growth of Disney+ globally demands they find a way to thread that needle.
Let us know what you think about all of this in the comments below… but make sure to be kind and truthful in doing so.
Pirates & Princesses (PNP) is an independent, opinionated fan-powered news blog that covers Disney and Universal Theme Parks, Themed Entertainment and related Pop Culture from a consumer's point of view. Opinions expressed by our contributors do not necessarily reflect the views of PNP, its editors, affiliates, sponsors or advertisers. PNP is an unofficial news source and has no connection to The Walt Disney Company, NBCUniversal or any other company that we may cover.