Disney+ has been in the news along with Netflix for flat lining subscriber numbers that have been missing the mark. Apparently Disney’s answer is to do Billie Eilish concert on September 3. Her “Happier Than Ever” album is going to be released on July 30.

Disney is trying to cash in on the popular singer by offering a “cinematic concert experience” on the streaming platform.

Here’s the press-release:

“GRAMMY® Award-winning and chart-topping artist Billie Eilish will make her Disney+ debut with “Happier than Ever: A Love Letter to Los Angeles,” a cinematic concert experience, premiering globally on Friday, September 3. Fresh off the heels of her brand-new album, “Happier than Ever,” the Disney+ original will feature an intimate performance of every song in the album’s sequential order – for the first and only time – from the stage of the legendary Hollywood Bowl.

Directed by Robert Rodriguez and by Oscar-winner Patrick Osborne the special will also include animated elements, taking viewers on a dreamlike journey through Billie’s hometown of Los Angeles and its most iconic backdrops. “Happier than Ever: A Love Letter to Los Angeles” features FINNEAS, the Los Angeles Children’s Chorus, the Los Angeles Philharmonic conducted by Music & Artistic Director Gustavo Dudamel, and world renowned Brazilian guitarist, Romero Lubambo, with Orchestra Arrangements by David Campbell. “Happier than Ever: A Love Letter to Los Angeles” was produced by Interscope Films and Darkroom Productions, in associate with Nexus Studios and Aron Levine Productions, with Kerry Asmussen as the Live Concert Director and Pablo Berron as Director of Photography.”

How fortuitous that this would go on Disney+ right before the very end of the fiscal year when they will have to give subscriber reports.

Disney+ posted this video:

Then we have to roll out all the quotes from the big wigs about the event to drum up buzz.

Robert Rodriguez the director.

“We are all huge admirers of Billie and Finneas here in our household. They are such impressive, world class talents that it’s a real honor to work with them on this film. The way the narrative story and animated pieces weave through her incredible concert performance, makes this a spectacular event that is truly unique.”

Michael Paull, President Disney+ and ESPN+

“Billie has captivated fans around the world with her soulful voice and raw, honest lyrics, and we are proud to bring this incredibly cinematic and unique concert experience to Disney+.”

Gary Marsh, President and Chief Creative Officer, Disney Branded Television:

“Billie’s musical evolution, coupled with her singular vision in crafting this special, establishes her as one of this generation’s premiere artists and storytellers. She delivers a concert experience like no other!”

It’s a smart move. My daughter has been a fan since she came out so are a lot of younger people. Maybe this will boost them like they hope.

What do you think? Comment and let us know!

Source: Disney PR