Disney+ is launching in the United States, Canada, and the Netherlands on November 12th and Disney has just added three new distributors for the platform.
Amazon Fire, Samsung and LG will join Apple, Google, Microsoft, Sony and Roku as the list of places you can use your Disney+ subscription. Getting Amazon was a big deal as Amazon Fire is a very popular option among users. For awhile it looked like they might not get on board, but they apparently worked something out.
Disney is banking heavily on Disney+ and is doing whatever it can to gain subscribers. So far they have offered discounts on one to three year subscriptions and deals with companies like Verizon to offer it for free to customers for a year. It needs to do well for Disney to absorb the expenses of both the platform and the Fox acquisition.
The good news is that there seem to be a lot of people interested in subscribing. We will be subscribing as part of the Hulu package, and I have friends and family that have already pre-paid for the one to three year packages.
I am excited about the content, but I do fear that Disney might fall into the trap of spending too much on some titles and not enough on the majority of other, less famous, titles. Their focus seems to be on Star Wars and Marvel, but I worry they will just reboot or live-action whatever they can quality be darned. People are already saying the new Lady and the Tramp movie falls into this trap. I haven’t seen it yet, so I can’t say, but there have been news stories out there about it.
Hopefully it’s all we expect and they learn that a lot of content is good, but you can’t cut too many corners or people won’t stay. Maybe that’s why they did the one-three year discount if you pre-pay? Or maybe that was to get as many subscribers on the books as possible, even if they refused to tell investors how many that was.
Disney+ comes out on November 12th in the United States, Canada and the Netherlands. It will launch in European markets including: the U.K., France, Spain and Germany in March 2020.
What do you think? Comment and let us know.