Did Star Wars: The Rise of Skywalker beat out Avengers: Endgame for the biggest first day pre-sale?
The short answer is no.
The longer answer gets very interesting. See it’s all about PR spin and a “certain point of view.”
Let’s look at the narrative.
The headlines all read something usually involving Atom Tickets (we will get to that in a minute) and how The Rise of Skywalker beat out Avengers: Endgame. It did, for an hour. Avengers: End Game still holds the #1 spot for the highest pre-order ticket sales at Atom and it did do that, in spite of the ticket sites issues.
When Avengers: Endgame tickets went on sale it caused Fandango and Atom Tickets sites to have long delays and AMC’s site completely crashed for several hours, and it even then, it still is #1 over The Rise of Skywalker.
Did it break Atom’s records for one hour of pre-sales? They said it did. That is what the PR machine ran with.
Did it break Atom’s record for first day pre-sales?
Actually this is the final first day list:
- Avengers: Endgame
- Star Wars: The Rise of Skywalker
- Star Wars: The Last Jedi
- Avengers: Infiniti War
Disney dominates it, except for Aquaman.
What is Atom Tickets? Where did it come from?
Prior to Solo: A Star Wars Story, I hadn’t even heard of Atom Tickets. But when I went to investigate I found some interesting information.
Atom Tickets “is a company based in Santa Monica, California that sells movie tickets and services through its app and website,” according to Wikipedia. It started in 2014 with a round “A” of investing mostly from Lionsgate. Then in 2016 they announced a second “B” round of investing led by The Walt Disney Company, 21st Century Fox (who is now owned by Disney, so their investment stake is now Disney’s) and Lionsgate.
It’s also worth noting that their advisory board has JJ Abrams on it. Dwayne Johnson was added last year as well.
I’m not saying that has anything to do with it, but it is interesting. It’s more important to note that the narrative being spun does have a kernel of truth to it, The Rise of Skywalker was in the top spot, for one hour, but it isn’t the entire picture. I found out about the actual #1 pre-seller and the Atom Tickets connection in less than five minutes by doing a simple search.
That being said I have no doubt Star Wars: The Rise of Skywalker will seemingly do well in theaters. Disney has too much riding on it for it not to do well. They are going to throw everything they can at it. We are already seeing that with this spin. But I want to set the narrative straight. The movie still might be the top pre-seller when it’s all said and done. But also remember pre-sell tickets do not make a “hit.” Solo: A Skywalker Story broke records on ticket presales too and the narrative was “It beat Marvel’s Black Panther in pre-sale tickets” and we know how that turned out.
Let’s just wait and see how it goes. The audience will decide on it’s fate.
If you haven’t seen the trailer yet you can watch it here:
I’m still trying to figure out why horses are on a Star Destroyer, but we’ll go with it. You can get your pre-order tickets now at places like Fandango, Atom Tickets, and AMC.
What do you think? Comment and let us know!